Development
Why your WooCommerce store is slow, and five fixes
Most slow stores share the same five problems. None of them require a rebuild.
Vertex Mag
Notes from our work on development, design, marketing and AI.
Design
A logo is not a brand: how we design identities
A good mark is the visible tip of a system. Our process from first conversation to guideline file.
AI
What an AI agent can actually do for a small business
Agents are not chatbots with a new name. Here is where they save real hours, and where a person should stay in charge.
Marketing
Instagram that sells: what works for local businesses
Posting every day is not a strategy. Three habits that turn followers into customers.
AI
MCP explained: giving AI assistants safe access to your data
The Model Context Protocol lets assistants like Claude talk to your systems through one standard door. What it is and why it matters.
AI
Local LLM or cloud API? How to choose
Running a model on your own servers keeps data private but costs effort. A short guide to picking the right side.