Mag / Marketing

Instagram that sells: what works for local businesses

Posting every day is not a strategy. Three habits that turn followers into customers.

Hana Alavizade,

Many local businesses post often and sell little. The accounts that convert tend to share three habits.

Show the product being used

Real hands, real customers, real places. A short video of a product in use outperforms a polished studio photo in most categories we manage.

Answer before they ask

Price, delivery time and how to order should be one tap away: in highlights, in the bio, and in replies within the hour.

Measure messages, not likes

The number that matters is how many people started a conversation or an order. We report that number every month, next to what it cost.

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